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The Persuasion of Social Media on Gen Z's Psychology and Its Influence on the Upcoming Presidential Election

By Mira Mathur


In recent years, the profound impact of social media on Gen Z’s psychology has become a critical topic of discussion among psychologists, educators, and social scientists. Born between 1997 and 2012, Generation Z has grown up in a digital age where social media platforms like Instagram, TikTok, and Twitter are integral to their daily lives. This pervasive presence of social media has not only shaped their identities and social interactions but has also significantly influenced their perceptions of politics, including the upcoming presidential election.


Social Media’s Psychological Impact on Gen Z


Mental Health and Self-Perception


For many Gen Zers, social media serves as a double-edged sword. On one hand, it provides a platform for self-expression and community building. On the other hand, it can contribute to anxiety, depression, and poor self-esteem. According to a report by the American Psychological Association, a significant portion of Gen Z experiences stress related to social media use, with issues like cyberbullying, FOMO (fear of missing out), and body image concerns being particularly prevalent​ (McKinsey & Company).


Social Comparison and Peer Influence


Social media fosters a culture of comparison, where young individuals constantly measure their lives against the curated, often idealized portrayals of others. This comparison can lead to feelings of inadequacy and a distorted sense of reality. Furthermore, the influence of peers and social media influencers can shape behaviors, attitudes, and even beliefs, underscoring the powerful role of these platforms in Gen Z’s psychological development​ (Later)​.


Social Media and the Presidential Election


Information and Misinformation


Social media is a primary source of news and information for Gen Z. Platforms like Twitter and Instagram are not just spaces for social interaction but also hubs for political discourse. The accessibility of information allows Gen Z to stay informed about political developments. However, the prevalence of misinformation and echo chambers can skew their understanding and opinions. Studies have shown that social media algorithms tend to reinforce existing beliefs by curating content that aligns with users' preferences, which can lead to a polarized and sometimes misinformed electorate​ (Welcome to UCLA Health).


Political Engagement and Mobilization


Despite the challenges, social media has empowered Gen Z to engage in political activism.

Movements like #BlackLivesMatter and #MeToo gained momentum through social media, highlighting the platform's role in mobilizing young people for social and political causes. This increased political engagement is evident in the lead-up to the presidential election, where Gen Z is using social media to advocate for their preferred candidates, discuss policies, and organize events​ (McKinsey & Company)​​ (Later)​.


Influencer Endorsements and Campaign Strategies


Political campaigns have recognized the influence of social media on Gen Z and are increasingly leveraging these platforms to reach young voters. Influencers with substantial followings can sway public opinion and are often enlisted to endorse candidates. This strategy aims to tap into the trust and relatability that influencers have cultivated with their audiences. As a result, Gen Z’s voting behavior is not just influenced by traditional media but also by the endorsements and narratives presented by social media personalities​ (Welcome to UCLA Health)​.


Conclusion


The interplay between social media and Gen Z’s psychology is complex and multifaceted. While social media offers avenues for connection, expression, and political engagement, it also poses challenges related to mental health and information integrity. As the upcoming presidential election approaches, understanding the dynamics of social media’s influence on Gen Z is crucial for recognizing how this generation will shape the political landscape. By fostering a critical and informed approach to social media use, Gen Z can navigate the digital world more effectively, advocating for the changes they wish to see in society.



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